Jackie Henrion's Column

Hardcore Knowledge Base for Musicians

A good checklist for singer/songwriters especially those that think it's the easy life. It isn't. But this article and barcode service provided by Independent Records will help your bottom line.

You Are Already Your Brand

Entrepreneur Magazine's article hits a home-run when it comes to the new music business, or any business. It's not a matter of creating a good facade, it's about who you are as a person and the choices you make.

Google Music Search

Google is on the right track with search engine for ALL music. Thanks to this daily newsletter on Hypebot I can see the latest envisioneering in the rapidly changing music business. Google's idea seems like a game changer to me.

Music Business Inspiration

Derek Sivers, founder of CD Baby, offers a state of mind that will help you center yourself in the new music business. And a surprise tag line that will make you chuckle.

The Quantum Concept for the Music Business: An Alternative to Lawsuits

I can see why P2P free sharing of music is enough to make the blood boil of both corporations and creative individuals. But It reminds me of the joke about why dogs lick their balls.....because they can.

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Musicians As Entrepreneurs

There seems to be a growing sense that musicians must cover all the bases in this devolving industry. The argument rages about the benefits of focusing our energy vs staying in the game. This is the atom bomb of questions and the comments on this article are a fascinating read.

Inching Away from Asimov's "Foundation Trilogy" for Music Marketing

If you were a S.F. nut in your youth like me, you will hear strains of "Harry Seldon" in this book review of Surowiecki's book "The Wisdom of Crowds".

The Brand Bandwagon - Build Your Own

Sometimes singer/songwriters are tempted to write songs targeting an existing "brand" in hopes of hopping on the PR (or even more crazy-making trying to respond to Taxi's hot sheets.) Forget that noise.

Amanda Palmer Clears The "@!$%#ing" Air with Kyle Bylin

Bylin's probing interview of Amanda Palmer is a hard hitting perspective about the relationship of musicians to the larger entities they aspire to have relationships with in order to "Make It".

Interview: Greg Kot of Ripped: How the Wired Generation Revolutionized Music (Part 1)

History is made not by the protagonists, but by the interpreters. It takes the perspective of one person to organize the facts and shine the light from a particular angle to highlight truths and lessons.

Musicians-Think Like A CEO!

Now we're talking! A new company called Polyphonic has been started to fund indie musicians who want to operate as a business entity. Another is in the works called "Self Serve" at William Morris Endeavor.

Branding Ideas for Indie Musicians

If Indie musicians start thinking in business terms, they could get out of the starting blocks a lot faster. You would pay a business manager a lot of money to give you this same advice and information about branding.

Independent Musicians Gaining Ground

Indie Record Labels show impressive results in the Music Industry.

Sony Pictures Chief Lament: The Primary Culprit is Piracy

It surprises me that Michael Lynton is still pointing to the internet as the evil force.

Wisdom About Career Choices: Parachute To A New Color

When I chose to start a business in the music industry I had to ask myself how do I go from a career in trucks, planes and ships to the arts. John Nelson, co-author of the seminal book, "What Color Is Your Parachute" offers suggestions about how to make this type of transition.

Luckily Googling Yourself Doesn't Result in Hairy Palms

How many times a day do you do it? Well now you can add your profile to Google. As singer/songwriter Google has turned out to be very useful. When I first started my music seriously, I noticed that I only had 3 citations on the internet.

Get Paid When You Get Played - Practical advice to earn you twice the royalties you think you're owed

Why Indie musicians should think like a publisher. This clear article from DiscMakers describes how to maximize income from Performing Rights Organizations (PRO's) as both a songwriter and publisher. It's not that hard - I've done it.

Paypal Gets Close To Paydirt With Microcharges

This is big news for Indies: Paypal has started a new program that reduces their fee to 5%+$.05. So for a $.99 track they would only charge about $.10. Now how do you get it to work with a download file directly from an iWeb site. Anyone out there have a clue?

Derek Sivers is Hiring-The Guru of CD Baby On To New Things

Derek Sivers, founder of the incredible indie cd distribution company, CD Baby which he recently sold to DiscMakers, is on to something new that I think may also revolutionize the industry. A service oriented towards aspiring indies to provide the services they need.

Songs To Aging Children Come-Mike Hale Is Answer To Tom Rush Dreams

Here's some actual numbers for independent artist Mike Hale. This is the face of reality without the propped up platinum perspective. His new album "Lives Like Mine" is being released on his own website with a FREE DOWNLOAD. The album is not even listed on iTunes. Pretty gutsy.

Billboard Hires 2 Top Music Industry Bloggers

Billboard Magazine hires edgier bloggers as editors - good news for those of us following the INDIE path in a period of devolution. Hypebot e-zine keeps and eye out for the small indicators of big things.

Dylan's independence and Continued Creativity Still Inspires

If all musicians want a model for the future-you could do worse than look to Dylan for his very own "360" model and continued creativity - his way. I love it.

The Spiritual Call of Twitter vs. Our Stomach

After some consideration, here's my take on Twitter: The reason it's so popular is because it meets a basic human spiritual need of connection. On the other hand, the reason it's insidious is that it has the appearance of truth without the time to consider one's own truth.

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Creative Ideas To Make Money From Music

Some ideas that might stimulate creative thinking about how to make money from your music. Greeting Cards and Toothbrushes-why not?

Innovators From Inside the Music Industry

Mike McCready is going in the right direction with Music Xray. A new way for songwriters to present their material across the web in a professional manner directly to content users with intelligent "screening" and sophisticated hit monitoring for feedback to the writer/artist.

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About Jackie Henrion

Articles Posted: 2
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Member Since: 2/2009Last Seen: 11/22/2009

A psych degree, MBA, 20 years hooked up to fortune 500 manufacturing companies and artistic, iconoclastic parents are a volatile mix from which Jackie …

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